Beyond SEO: New Ways to Drive Traffic to Websites
Are you looking for new ways to drive traffic to websites like yours?
Most small businesses are well known for the power of search engine optimization. Optimizing sites and content for search engines like Google and others helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic to websites but also a way to promote your business.
There are many techniques that you can use to help drive more traffic back to your site while building relationships with leads and customers.
16 Easy But Effective Ways to Drive Traffic to Websites
1. Create great content. (And mix it up!)
Creating great always give huge support in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with informational, well-written content that offers some type of value.
They are also more likely to share quality content online with their own audience. Which can drive even more traffic back to your website. Make sure that the content you create is relevant to your audience’s interests and engaging.
If you want to drive more traffic to your websites, if you write 500 words blog so the addition of this you should write 1500 to 2000 words blog also.
Not only does this help your SEO, but it’s valuable to those who are reading your blog. The more in-depth you can go on a topic, the greater the chance to drive traffic and get a potential customer on your site.
2. List your business on online directories.
Listing your business on online directories and review sites is a simple and effective way to increase traffic on your site. Most of these sites allow you to create a profile that lists important information about your business while including a link to your website. Visitors will be able to find you on these directory sites when searching for relevant keywords or products and services and head back to your website to learn more (or even convert!)
3. Be active on social media.
Social media channels as well as in social groups and message boards is another great way to increase traffic back to your website.
First, you have to remember that you promote blog posts or other useful content assets from your website across your social media channels. This will help you to get your followers to head back to your website to learn more and potentially convert.
In In addition to sharing content on social media, you also need to be active in the comments. Answer questions, start a conversation or even show your gratitude in the comments section of your posts.
As social media marketing the company we provide all SMM & SMO services effective way to grow your business online.
4. Guest blog on relevant sites.
Your own blog isn’t the only place where you can get your target audience through quality content. You can also do guest blogging on other blogs or relevant sites about topics that are important to your audience. When you write a guest blog, you are able to include links back to your own website, which helps drive more quality traffic to specific blog posts or site pages.
The key to getting the most out of a guest blog post is blogging on websites that have the same or relevant audiences.
5. Invite other users to guest blog on your website.
Another way to increase traffic to your website is to invite other users to a guest blog on your brand’s blog. Having guest bloggers on your website helps you provide even more great quality content for your readers while still driving new visitors to your website. The guest blogger will promote their content on their own site and through their social media channels, which boosts visibility and traffic for your own site.
If you decide to start accepting guest bloggers, you will need to create some parameters. For instance, what type of content will you accept and what is the process for pitching this quality content? Make these rules clear on your own site so that guest bloggers can submit the content they think is most appropriate.
6. Don’t neglect your email marketing strategy.
Though SEO is certainly, the showrunner, when you want to drive traffic to websites, it’s important not to neglect your email marketing strategy. By including relevant links to content and site pages within your email marketing content, you can work to drive more relevant traffic back to your site.
If you don’t currently have an email marketing list, you’ll need to build one.
Here’s an example of an email newsletter that links to content on the brand’s site.
A great way to consistently stay connected with your email marketing subscribers and drive more web traffic to your site is through an email newsletter service. When you work with a digital marketing company to create monthly ongoing email newsletters, you can ensure that you are consistently touching base with your audience and staying at the top of their minds (and their inboxes).
7. Use PPC ads to supplement organic efforts.
While SEO takes time to drive more traffic to sites, paid search ads can provide more fast results. Making them the perfect enhancement to organic search endeavors.
PPC ads appear when search engine users type in relevant keywords and phrases in the search tool bar. These ads are shows at the top of the search engine results page, boosting visibility for brands that may not have worked their SEO magic yet for the same keywords and phrases.
Working with an Ads agency can save your time and help you get more for your search engine ad spend.
8. Develop a social media ad strategy.
In addition to PPC ads, social media advertising is another great method for driving some serious and quality traffic back to your website. No matter who your target audience is, there’s a good chance that they spend time on certain social media sites.
Facebook has one of the most killer and very cheap ad platforms out there. With advanced targeting features, you can narrow down your audience to make sure that those who are seeing your ad are the people who are most likely to be interested in your product or brand and what you have to offer. You can target based on demographics that are relevant to your brand.
9. Use LinkedIn to find connections and build relationships.
LinkedIn can be a powerful social media platform to help you drive traffic to websites. As the most popular social media platform for professionals, LinkedIn offers its users the opportunity to connect with others in their industry as well as potential hires and leads. Being active on LinkedIn can help you grow your professional network while building relationships with potential customers.
One way that you can use LinkedIn to drive traffic back to your site is by publishing content on the LinkedIn platform. You can use the LinkedIn publishing platform to post blog or article content that your connections may find relevant or interesting for information.
Another way to use LinkedIn to drive traffic to websites is simply by connecting and engaging with others users on the same platform. Did your company write an article or blog you think some of your connections would find valuable? Why not write them a message and share the link? This not only brings more quality traffic to your website but ensures that the traffic is relevant since you know the connection would be interested in the topic.
10. Answer questions on Quora.
Answering questions on Quora is a great way to get free business advertising online that drives traffic to websites. Quora is a question and answer platform that allows users to ask questions about nearly any topic. Other users will provide answers along with unique insight in the platform to address these questions.
Quora is a great place to connect with leads by giving them the answers and insight they need to address their greatest challenges. To building trust with audience by demonstrating your expertise on Quora, you can also drive traffic back to your website through links to relevant content on your site.
11. Create and share more video content.
We’ve already talked about how you can increase traffic to your site with quality content. However, it’s important that you expand beyond just written content. Blog posts, eBooks, and other types of written content allow you to go into detail about certain topics, helping you connect with your audience.
But video can also be a helpful asset in enabling you to get the attention of your audience and encouraging them to investigate your brand further.
Studies have shown that people tend to retain information better when it’s presented in a visual format. This fact makes video marketing a powerful tool for brands that want to capture their audience’s attention and keep it.
12. Host webinars on valuable and relevant topics.
Webinars are another great way to drive traffic to our sites. People love learning, especially when it’s free! Webinars are an easy and convenient way to share your insight and knowledge with your target audience.
Even if you are hosting your webinar on a platform outside of your website, you can still drive traffic back to your site by hosting registration there and putting links to your site in the webinar visual content.
13. Attend industry conferences.
No matter which industry your business is in, there’s a good chance that there are a handful of conferences or conventions that are relevant to your business. Conferences are a good opportunity to stay up-to-date with the latest in your industry while also getting the chance to network with other professionals and potential partners or customers. When you network with others, you get a chance to get the word out about your business, which can help increase traffic.
14. Partner with other businesses.
Another way to increase traffic back to your site is to partner with larger businesses that already have a following and customer base who may be interested in your products or services. Of course, you should not partner with a competitor and shouldn’t. Instead, partner with a local business or company that is complimentary to yours for a giveaway promotion.
If you want the partnership to be worthwhile, you’ll need to be willing to bring something to the table. People will be more likely to enter the giveaway if they are going to receive something of value.
15. Syndicate your content on Medium.
Syndicating your content on other sites is a great way to increase traffic as it allows you to tap into a new group of readers. Medium is a popular site that many people use to find engaging and informative content. It takes just a few minutes to repost your content word-for-word on the platform so that Medium’s readers can start seeing it.
Many users read and engage with content on Medium.
Once your post is live on Medium, you can then share it on your own social media channels. This helps increase engagement on the post so that Medium notices the engagement and starts to promote it within their platform. Once it’s promoted in the platform, you’ll start to see more traffic coming to your site from the links in your Medium post.
If you’re still not getting the results you hoped for after trying a few of these tactics, it might mean that your SEO strategy is not as strong as you initially thought. The search engine experts at Alliance Tech are here to help! Our team will perform an SEO audit to identify areas of opportunity while developing and implementing a plan for improvement. We also offer ongoing SEO services to help you rank higher on search engines like Google.