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What is white and black hat SEO, and what are the benefits of each? White and black hat SEO is two different techniques to do SEO which helps to rank your keywords and WebPages in the SERPs. In which white hat SEO means SEO handler followed all the Google SEO guidelines and all the activities are ethical. But in Black Hat SEO technique, A SEO handler used some un-ethical ways to rank WebPages and keywords like used white text color on the white background, make doorway pages, used wrong trendy keywords which are not related to website, use cloaking code for redirection etc. Benefits of both …