8 Secret Tips for Using Facebook Ads for Ecommerce
As the largest social media network, Facebook is the most effective platform for ads. Properly targeted Facebook ads for the eCommerce platform can be very helpful for any shopping business.
If you’re not using Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money and lost the chance to increase your business.
Proven Tips in Using Facebook Ads for Ecommerce
TIP# 1: Utilize Multi-Product Advertisements
As the name suggests the multi-product ads will allow you to show more products at the same time on Facebook. Using a multi-product ad can be very helpful for several reasons:
• This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
• It can be used to showcase the various features of a product.
• It gives more options to customers.
More importantly, that multi-product ads really work. This type of ad is actually more efficient when compared with other types of ads. According to research, companies noticed up to 300% increase in their click-through-rates after they used multi-product ads.
If you have been running your e-commerce business before, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of online shoppers end up abandoning carts.
Interestingly, only 8% of those who ended up abandoning their carts will come back. That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them.
So, what do you do in order to get them back? This leads us to our second tip on this list of using Facebook ads for e-commerce. You should run a retargeting campaign. By using retargeting campaigns you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one.
Tip #3: Make Sure You Use Conversion Tracking Pixel
A Conversion Tracking Pixel is a code that is used for tracking the behavior of those who visit your site.
It allows you to track the number of conversions you receive from your advertising campaign.
Conversion Tracking Pixels can also be used by Facebook in order to improve campaigns and target the right audience for your ads.
When you place Conversion Tracking Pixels on the checkout page, you will be able get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately.
if you are planning on another way of using Facebook ads for e-commerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light moment that centers you another yet successfully common way.
Also, videos are a lot more engaging in general. They are not as slow as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most users watching videos on Facebook daily.
Tip #5: Offer a Discount
This is actually a very important step regardless of the type of platform you are using for your ads. But it is also extremely effective ways to use Facebook ads for e-commerce. People like discounts and someone who is not actively looking for the product you are can sell him a product, it just because of a discount offer.
You can highlight the discount offer specifically to create an advertisement. If you have a new product for example, you can create an introductory discount offer to your customers.
By using the Offers feature on Facebook ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook in order to take advantage of your offer.
Tip #6: Boost a Past Post
It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little more worry or careful than usual, then no one is going to blame you.
That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for e-commerce successfully. You can use this feature in order to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.
Using this feature, you can choose to promote to those who have already liked your page or to a new audience. Both options have advantages and disadvantages.
The great thing about this ad feature is that you are almost guaranteed to get results through it.
Tip #7: Use Posts That Are Not About Selling
Your objective with your online business is to sell your items yet not every one of your promotions ought to be tied in with selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for e-commerce, then? There’s actually a good reason for it.
People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware of your brand.
If you’re not going to sell on your ads, then what can you promote there?
One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting.
Tip #8: Improve Your Brand Identity
Wire your stamping into your social substance anyway much as could sensibly be relied upon to improve your picture character.
However, what absolutely is brand character and for what reason is it so huge?
It's the way by which your picture, business, and things will be known and saw by customers. At the point when you have collected, a solid character for your picture, people will in a brief instant recollect it.
Not a Guarantee But a Big Boost
These are just eight tips that you can follow when using Facebook Ads for e-commerce and to help give your business a boost. Using these tips will improve your chances of getting more sales and improving your ROI.
Just because an initial attempt is not successful, it does not mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formula. That’s why it’s important that you consider all of the tips and ideas that we listed here.
Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It is worth your time and money to invest in it.