Alliance Tech - Digital Marketing

As the largest social media network, Facebook is the most effective platform for ads. Properly targeted Facebook ads for the eCommerce platform can be very helpful for any shopping business. If you’re not using Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money and lost the chance to increase your business. Proven Tips in Using Facebook Ads for Ecommerce TIP# 1: Utilize Multi-Product Advertisements As the name suggests the multi-product ads will allow you to show more products at the same time on Facebook. Using a multi-product ad can be very helpful for several reasons: •         This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad. •         It can be used to showcase the various features of a product. •         It giv...

Small businesses always have it tougher than well-established businesses when it comes to marketing. First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But if you have a small business, then those challenges are magnified. Shortages in the budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present when you go away. What about medium-sized businesses? Medium-sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much. Whatever the battles that they experience, small-to-medium sized businesses or SMB’s are gaining in prominence. They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established on a regular basis. So how do they deal with the ups and downs and emerge as one of those that last and su...

If launching a website, a blog or an online business is among your New Year’s resolutions for 2018, you should take the time to research the content management systems that you could use to build your site. Gone are the days of hand-coded websites, since content management systems have successfully replaced the way websites were being created not so very long ago. Today, all you need to get started with your online venture is a hosting plan and a CMS. While the type of hosting you have and the type of CMS you choose both have a significant bearing on the success of your online endeavors, in this article we’re going to focus on the open-source content management systems that are worth considering for building your website. What is a Content Management System (CMS)? A CMS is a web application that enables the creation, management, and publishing of content on a website. But best of all is that you can perform all these actions without advanced knowledge. Best CMS is crea...

You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there? Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them. So what’s the plan? You have to choose the best and efficient platforms available on  how to promote a product  your product. And that’s where digital marketing comes in.          Digital marketing can be any form of marketing that uses electronic devices or the Internet or other techniques.  It’s a proven method. Some might even say it’s a foolproof way to market one’s product. Don’t believe us? Here are the facts: Research shows that constant Internet use among adults is still on the rise – about 5 percent in the last three years.   Increas...